Airframe Designs reflects expanded capabilities with AFD Systems rebranding

Source | AFD Systems

Engineering and manufacturing specialist Airframe Designs (North West England) has announced a strategic rebrand to AFD Systems, reflecting the company’s expanded lines of business, services, broader sector reach and long-term growth ambitions.

The new name reflects the company’s evolution from a niche airframe design consultancy into an advanced engineering and manufacturing business, serving the worldwide aerospace and defense sectors, and other emerging industries.

Since launching in 2009, AFD Systems has successfully completed more than 600 projects across a plethora of air, land and sea platforms. The company employs over 30 specialists within modern headquarters at Blackpool Airport’s Enterprise Zone, with a customer base that includes BAE Systems, Lockheed Martin, Airbus, Boeing and Orbex.

Company leaders says that the name change is to better reflect the broader range of market leading services it offers and to embrace immediate and future opportunities within this expanded scope.

“While airframe engineering remains a core strength, we now offer a far broader range of support across systems integration, design, analysis and advanced manufacturing,” notes Jerrod Hartley, founder and CEO. “We also operate across multiple sectors, many of which do not identify with the term ‘airframe.’ The new name is a natural evolution and better reflects who we are, what we do and where we are heading.”

Alongside the name change, AFD Systems has refreshed its brand identity and launched a new website.

“Continued investment in our people, training and apprenticeships remains a priority for the business as we develop and add the skills needed to continue to help world-leading organizations solve complex engineering challenges,” says Jerrod. “We are also continuing research into the safe and effective application of AI, alongside innovation in additive manufacturing technologies.

AFD Systems is increasingly operating in similar complex sectors including space, nuclear, rail, maritime, medical and motorsport.

“Space is one of the U.K.’s most exciting growth sectors,” says Jerrod. “We are partnering with a number of leading U.K. space organizations in this sector, while also deepening our involvement in the nuclear sector. Nuclear is a major growth area for the U.K. and one where we are well equipped to support safety-critical engineering.”