Hypertherm introduces new corporate name, Hypertherm Associates
The manufacturer of Hypertherm plasma and OMAX waterjet products says the change emphasizes its evolution into a multi-technology provider and represents its people-centric culture.
Hypertherm (Hanover, N.H., U.S.), known to the composites industry for its OMAX waterjet cutting systems, is changing its corporate name to Hypertherm Associates, a name that reportedly represents the company’s evolution from a manufacturer of plasma cutting products to a multi-technology provider of industrial cutting solutions, with its people at the heart of everything it does to support and solve customer challenges.
Hypertherm Associates will continue to offer a lineup of industrial cutting solutions including plasma, waterjet, software and more, organized under four distinct businesses. Hypertherm will continue as the brand for plasma cutting solutions, while OMAX will remain the name for its waterjet cutting systems. Two newly defined groups, the Hypertherm Associates Software Group and Hypertherm Associates Aftermarket Group, will encompass product brands such as ProNest, Robotmaster, Centricut laser and AccuStream waterjet parts.
“We wanted our new corporate name to reflect our people-focused culture as a 100% associate-owned company. Our founders established a passion for customer-focused technology innovation, put the development and wellbeing of our people — our associates — at the center of the equation, and then gave ownership of the company to those associates to carry that vision forward,” Evan Smith, president and CEO of Hypertherm Associates, explains. “It reinforces our focus on people, from our customers, partners and surrounding communities to our associates, who own the company. It cements our long-term commitment and focus on customer-focused technology innovation and partnership, and to our communities, rather than external shareholders or investors.”
Along with the new name, Hypertherm Associates says it is introducing a new corporate logo and updated logos for its technology brands. The Hypertherm Associates logo, designed to resemble a nest of cut parts, serves to visually link the corporate brand with the company’s respected technology and product brands. At the same time, it demonstrates the company’s industry and technology leadership — and its commitment to lean manufacturing, sustainable practices and innovative engineering — as well as the strength of cross-technology offerings that solve customer challenges.
