IMTS 2018

Exploring the: IMTS 2018 Zone

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Published: 3/12/2018

Manufacturing News of Note: March 2018
IMTS 2018 opens registration, partnership enables remote access to CNCs, and other industry news.

Published: 2/27/2018

Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 2
This week in Part 2, I cover Twitter basics so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.

Published: 2/20/2018

Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 1
Twitter is a useful trade show tool for attendees and exhibitors alike. In Part 1, I make the case for using it, and in Part 2, I’ll get you started with Twitter basics to help you feel confident about using Twitter on the tradeshow floor...

Published: 1/30/2018

Tradeshow Tuesday: Strategies for Taking High-Quality Videos
Get the five things you need to know to take quality videos while you are on the tradeshow floor.

Published: 1/23/2018

Tradeshow Tuesday: Products and Popsicle Stick Action Figures
This week, I use a hypothetical scenario in which a maker of wood-based products sells sticks to be used as tongue depressors, popsicle sticks and craft sticks to demonstrate targeted product writing.

Published: 1/9/2018

Tradeshow Tuesday: Targeting Moldmakers in Product Descriptions
Being mindful of the audience that will read a product and adding language to it that illustrates the product’s relevance to that audience will help a product achieve maximum visibility and persuasiveness.

Published: 1/2/2018

Tradeshow Tuesday: a New Blog for a New Year
2018 has finally arrived. One new thing for MoldMaking Technology is a new topic for the Tuesday blog. Through August 2018, some of the Tuesday blogs will cover issues related to tradeshows.