Wisconsin Oven sites record growth in Waukesha expansion

Citing welcome growth, the East Troy, Wis.-based oven manufacturer says it will open its fifth plant there, in an existing 30,000-ft2 (about 2,790m2) facility, before the end of this month.

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Wisconsin Oven Corp. (East Troy, Wis.) has revealed plans to open another plant in nearby Waukesha, creating about 20 new jobs. The announcement comes in the wake of the company's acquisiton, in April 2012, by PLC Holding of France. Dave Strand, president and CEO of Wisconsin Oven, notes that when the compnay joined PLC Holding, the sale gave the firm an opportunity to pay off debt the company inherited and reinvest in the business.  Strand says the decision to expand was a result of record sales for the company in 2012. “We have a need for immediate space, due to backlog, and what East Troy had available wasn’t going to meet our needs,” Strand explains.

Wisconsin Oven says it will open shop in an existing 30,000-ft2 (about 2,790m2) facility on Pewaukee Rd. in about 10 days. The addition will increase the capacity of the industrial oven manufacturer’s existing four facilities in East Troy. “We also hope, by opening a plant in Waukesha, [that] we will find a larger pool of skilled trade talent to draw from,” Strand adds.

The expansion is expected to help Wisconsin Oven continue to design and manufacture a broad line of heating equipment for some of the biggest names in the business, including Ford Motor Co. (Dearborn, Mich.) and The Boeing Co. (Chicago, Ill.). “The largest companies in the world are here in our doors every month and they are impressed with the work ethic and what comes out of the little town of East Troy,” Strand claims.

Despite the Waukesha addition, according to Strand, the company is not turnign its back on its home base in East Troy. He reveals that Wisconsin Oven is currently looking into an expansion at its 1990 Young St. facility there.

Strand credits the expansion to growth in niche markets, including the automotive and aerospace composite sectors and the energy industry. The company’s standard and custom-built industrial ovens are used in a wide ragne of industrial settings, including heat treating, finishing, drying or curing. “The exciting thing about our growth is [that] the majority of it is a result of repeat customer orders," says Strand.

Strand credits the growth, in part, the his firm's Work of Champions program, which rewards the hard work of its 120 employees with recognition luncheons, champion awards and bonuses, and he notes that worker commitment and dedication is reflected in longevity with the firm, during its 40 years in existence.

For more information, contact Wisconsin Oven, Tel.:  (262) 642-3938.