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4/29/2013 | 2 MINUTE READ

100% Marketing debuts

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The new marketing communications firm already boasts an impressive client list of composites-related companies.


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100% Marketing (Dubai, U.A.E.), a full service, B2B marketing and communications agency,  announced its launch on April 11. With an emphasis on PR, events and communications for the advanced composites industry, 100% Marketing offers creative and cost effective marketing services for the growing business that may not have the resource for an in-house department.

100%, whose current client list includes FORMAX, Scigrip Europe, Century Design Inc and Premier Composite Technologies (PCT), is focused on partnering with companies looking to develop a coherent communications strategy or who simply want to adopt a fresh approach to their existing marketing program.  The agency offers branding, design, events, PR, strategy and web services.

With a core team of 5 experienced professionals and plenty more within their network, 100% operates as a virtual agency bringing together professionals from around the globe who work remotely to create a bespoke team that suits each client’s strategy and market. This achieves a wider global reach to customers and media alike, as well as ensuring campaigns remain flexible and cost effective.

Sam Keen, founder and director, has over 15 years of experience in marketing and communications working in both agencies and large in-house departments. Having begun her career in top-ten London based PR agency GCI London, she managed a range of consumer and B2B blue–chip accounts including WHSmith, Electrolux, Scandinavian Airlines and more. For the past 9 years, Sam has specialised in the B2B sector, in particular the composites industry, and led many successful global campaigns as head of marketing at Gurit AG and PCT.

“In a rapidly growing industry that is becoming more competitive by the day, our clients understand that a consistent marketing and communications programme is now key to ensuring brand recognition and a leading position within their respective market place. At 100% Marketing we help them achieve exactly that by working alongside the client to create a strategic campaign that is uniquely tailored to their budget and core objectives.  Our strength lies in being able to provide measurable results and ROI at expenditure levels well below those of an in-house team,” says Keen.

Oliver Wessely, managing director of FORMAX and existing client of the new firm, remarks, “The team at 100% Marketing are integral to the day to day success of our communications activities and have a true understanding of our brand and company ethos. We see them as an extension of our business and much more than an external agency”.

For more information regarding 100% Marketing or to sign up to receive regular press releases from other composite industry companies, please visit www.100percentmarketing.com.