Thermo Scientific (Madison, WI, US) has introduced the HAAKE MARS (Modular Advanced Rheometer System) 40 and 60 rheometers, equipped with Connect Assist technology, first introduced with the Thermo Scientific HAAKE Viscotester iQ rheometer. The Connect Assist technology automatically detects measuring geometry accessories and temperature modules to deliver real-time feedback, reportedly making it easy for users to set up sample testing procedures with minimal errors. A push button, automatic geometry release system makes handling simple and convenient. The HAAKE MARS 40 and 60 rheometers also offer application packages that bundle the rheometer with task-specific accessories. Other features include a two-column modular design for easy access for sample preparation, application-specific measuring cells and hybrid methods, and Thermo Scientific HAAKE RheoWin software for easy rheometer operation, including all relevant measuring parameters required by experienced rheologists.