REpower Systems SE (Hamburg, Germany), a wholly owned subsidiary of the Suzlon Group, the world’s fifth-largest manufacturer of wind turbines, reported on Jan. 20 that it is changing its name Senvion SE. The Hamburg-based wind turbine manufacturer will now identify itself using the new Senvion branding worldwide.
The company has been using the name REpower under licence since 2001. The rights belong to a Swiss company that is now using this name itself. Both the name and the entire external corporate design of the Hamburg-based company have therefore been changed. Like the green colour scheme of the new logo, the elements of the name Senvion refer to the company’s renewable energy operations: the S stands for the sustainability of its products, EN stands for energy, VI for vision and ON for being switched on.
Andreas Nauen, CEO of Senvion SE, says, “In addition to having unique products and services, we are now also the only company with this name. Our more than 3,300 employees around the world work energetically and enthusiastically to find the best solution for every project. Our customers and business partners can sense that with us they will always come first. This claim is emphasised by the figure '1' in our logo. As Senvion, we will continue along our path as a strong and innovative brand in the wind energy industry.”