Mitsubishi sets sights on U.S. for jet sales

India's Economic Times reports that Mitsubishi Heavy Industries will aggressively market the forthcoming Mitsubishi Regional Jet in North and South America.

India's Economic Times reported on its website on Oct. 16 that Mitsubishi Heavy Industries (MHI, Tokyo, Japan) will launch a sales drive for Japan's first passenger jet in the Americas in November 2008, hoping for
a share of a large but crowded market for regional airliners.

According to the report, Mitsubishi's aircraft division said it would spend $700,000 in a Texas-based sales subsidiary as it targets a potential market ranging from Canada to Chile. "Establishing a local sales and marketing base in the world's largest regional jet market, that of the Americas, is incredibly significant for our company," said Mitsubishi Aircraft Corp. president Nobuo Toda.

The composites-intensive Mitsubishi Regional Jet (MRJ) would be the first commercial passenger aircraft in four decades -- and the first jet airplane -- to be developed in Japan. MHI in March reported that it had decided to go ahead with commercial development of the plane after landing its first order from All Nippon Airways for up to 25 aircraft.

The plane has development and sales support from The Boeing Co. and financial backing from Toyota Motor Corp. and three Japanese trading houses.

Information: Click here for the original Economic Times report.