LM Glasfiber becomes LM Wind Power

The wind blade manufacturer changes its name to emphasize the company's core business.

Wind blade manufacturer LM Glasfiber (Kolding, Denmark) announced on April 20 that it is changing its name to LM Wind Power. The company has also taken the opportunity to update its brand presentation and corporate identity, presenting a new logo to go with the name.

After years of rapid growth and its share of hurdles, the wind industry has grown up. In the years to come it will become a much more professional and efficient industry where large utilities and industrial corporations set the pace.

"We are looking to the future and changing our name to reflect what we actually do — providing clean power from the wind. But the formation of LM Wind Power for example, is not just about a new name — it relies on the wealth of experience gained over nearly three decades and a renewed vision of the future," said Roland Sunden, CEO, LM Wind Power Group.

The letters LM retain the relationship with the past and the words 'Wind Power' have been added because its world-class expertise is strongly focused on helping customers provide just that. The new logo combines these elements in its graphic design, with blade-like elements in the letters and colors reflecting the technical nature of the advanced manufacturing environment.