JRL Ventures, Cape Coral, Fla., has introduced a new name, Design Concepts, which replaces JRL Ventures to manage non-marine affairs. The goal of the name change is to leverage the strength of the Design Concepts product services and to align its corporate and product identities. JRL Ventures will continue to do business as Marine Concepts, and now Design Concepts, servicing clients in the marine and non-marine industries.
JRL Ventures, under the new Design Concepts name, will continue to be a provider of design, engineering, tooling and composite manufacturing to its established customer base while developing new clients. The company provides services to manufacturers in aerospace, entertainment composite, simulation, wind, automotive, transportation and architectural industries.
"Effectively we are leveraging the phenomenal success of the Design Concepts product offerings," said Matt Chambers, MC/DC president. "With over 100 customers, we felt it was a good time to capitalize on the momentum of our product."
Design Concepts has adopted its new name as a statement of the value of its products and is delivering on this promise with a synergistic, two-pronged approach. First, Design Concepts will continue to offer and expand on their design and engineering services. Second, Design Concepts' offerings will complement the design service and offer composite tooling and customer support. Design Concepts is well positioned into growth into new areas.
"In conjunction with our aggressive development and service strategies, we have been pursuing the development of a strong identity that will accurately represent our company and its services to our clients and prospects," stated Chambers. "While our company name is changing, all core elements of the organization will remain the same. Design Concepts will continue to provide our customers with the outstanding and reliable products and services the company is known for. We will maintain our strong partnerships with industry organizations," said Chambers.
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Part of the development strategy will focus on two new sectors for the company: aerospace and automotive.