High Modulus (Hamble, Hants, U.K.) has announced the opening of a new sales office in the U.S., based in Massachusetts. This development enables the company to operate more closely with its customers and to continue growing its presence in the American market.

High Modulus has to date been servicing its customers in the U.S. from its New Zealand-based head office. Despite the changes in the economy over the past 18 months, the company has continued with plans to open this new office, believing that having staff in-market enables opportunities to be grasped more readily and allows for overall improved collaboration with customers.

James Anderson will lead the company’s U.S. sales initiative, having served as a senior engineer, team leader and finite element analysis (FEA) specialist at High Modulus New Zealand head office for more than three years.