High Modulus begins operation in China

Composite materials design house High Modulus has opened an operation in China and entered into a joint venture agreement with Sino Composites for distribution of its B3 SmartPac marine construction solution.

High Modulus (Auckland, New Zealand) has announced the opening of its operation in Qingdao, China, to serve the company's growing number of Asian customers. Last month the company opened a representative office, which will focus on the sales and market development of customers in the region. High Modulus has also entered into a joint venture (JV) agreement with Sino Composites, an established materials distributor in China. This new collaboration enables the B3 SmartPac, an engineered composite construction solution for production boatbuilders, to be offered to customers in Asia more cost-effectively and more efficiently.

High Modulus has been supplying customers in Asia for many years, most notably Cheoy Lee Shipyards in Hong Kong, with whom it has a 20-plus years relationship. However, the past four years have seen a more proactive approach to the market growth, culminating in these recent developments.

"We have been building our presence and relationships in the Asian market over the last few years,"says High Modulus CEO, Richard Downs-Honey. "We are excited to have taken these next steps which will allow us to realise the potential of the growing domestic boatbuilding market in China, Malaysia, Thailand and other locations in Asia. There is much chat and hype about the growth economy in China, but to really leverage the opportunity you have to be proactive and do something – which is what we have done and will continue to do. Being able to provide the B3 SmartPac from a local base will mean that customers benefit from improved delivery times and cost efficiencies.”

The High Modulus Qingdao Representative Office will be run by Linda Teoh. Since 2003, Linda has managed the company's Asian customers from its head office in Auckland, New Zealand, but has now relocated to Qingdao to be closer to the market. Linda studied in Singapore, and graduated from the University of Strathclyde, Scotland with an Honours Degree in Engineering, specialising in Naval Architecture. She has practical experience of working in Asian shipyards and speaks fluent Mandarin.

Sino Composites is an established materials distributor with its head office in Beijing and ten branches across China, including a 1400sqm warehouse and 4000sqm factory in Qingdao. The company represents many major international suppliers of composite materials such as Airex, BYK-Chemie and GlasCraft Inc.

The B3 SmartPac solution combines optimised and practical laminate specifications with pre-cut reinforcement and core materials. The laminate specification, development work and prototyping for each new project will continue to take place at High Modulus's head office in Auckland, New Zealand. The engineering design is converted into cut-files (or templates) and sent to Sino Composites. They in turn use these cut-files to pre-cut and label each individual material part before packaging them in the order to be used and delivering them to the customer with a comprehensive construction manual. This complete package enables the builder to produce repeatable high-quality boats cost-effectively.

High Modulus is a composite technology, materials and structural engineering company. With a pedigree stretching nearly 30 years and over 3000 projects, the company has offices in New Zealand, Australia, China and Europe. As well as providing engineering services to a full range of marine applications, High Modulus supplies the B3 SmartPac solution to customers around the world, and composite materials to customers in New Zealand and Australia.