Gurit (Zürich, Switzerland and Newport, Isle of Wight, U.K.), a global supplier of composite materials, structural engineering, technical solutions and select composite components, announced on Jan. 7 that it is implementing a unified global brand strategy to reflect its comprehensive offering, global geographic presence and wider industry reach.
Previously not yet Gurit branded companies or market facing entities will now all feature Gurit as a defining element in their names. The biggest brand change will be seen in the worldwide marine markets where the combined SP-High Modulus brand will change to the global Gurit brand. This move not least reflects the fact that many of the market leading marine products are also increasingly being used in non-marine industrial markets and applications.
Further, Red Maple, the tooling business of Gurit, located in Taicang, China, will be called Gurit (Tooling) going forward. While molds for large wind energy turbine blades remain the biggest business in the tooling market, Gurit is now starting to offer its tooling capabilities beyond the wind energy market.
Finally, the balsa wood business will cease to use its former company name Balseurop and adopt Gurit (Balsa) as its new identity.
Over the course of this year all legal entities will be officially renamed to clearly mark that they all form an integrated part of the global Gurit Group. Product names remain unchanged.