European wind blade and materials giants revamp corporate images

Two of the best known names in the composites industry have opted for new names in efforts to adapt to new market realities.

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Two of the best known names in the composites industry have opted for new names in efforts to adapt to new market realities.

Wind blade manufacturer LM Glasfiber (Kolding, Denmark) took steps to match its name to its mission with its April 20 announcement of its new identity: LM Wind Power. The company also has taken the opportunity to update its brand presentation and corporate identity with a new logo to go with the name. “We are looking to the future and changing our name to reflect what we actually do — providing clean power from the wind,” says Roland Sunden, CEO, LM Wind Power. “But the formation of LM Wind Power, for example, is not just about a new name — it relies on the wealth of experience gained over nearly three decades and a renewed vision of the future.”

Likewise, Alcan Composites (Sins, Switzerland and Northvale, N.J.) announced on April 29 that it is changing its group name to 3A Composites. The new identity is an outgrowth of the 2009 acquisition of Alcan by textile machinery and coatings conglomerate Schweiter Technologies AG (Horgen, Switzerland). Under the 3A Composites group, the 3A Composites Core Materials business unit will continue to offer core products to the composites industry under the AIREX and BALTEK brands. (See our core materials roundup, entitled “Core for composites: Winds of change,” at right.)