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Industry News
CompositesWorld's SOURCEBOOK update campaign off to strong start

The SOURCEBOOK’s editors encourage supplier listees to update their free early and actively pursue answers if they have questions.

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Posted on: 8/10/2011
Source: CompositesWorld

CompositesWorld, publisher of High-Performance Composites and Composites Technology magazines, reported that more than one quarter of the companies listed in 2011 have already renewed their free listings just one week into preparations for publication of SOURCEBOOK 2012.

“We plan to issue an e-mail reminder later this week to those who have not yet updated or verified their listings,” reports Mike Musselman, SOURCEBOOK’s managing editor.

“It’s important to note,” he adds, “that in the interest of accuracy for our subscribers, we do not simply rerun listings in print, year after year. If the supplier does not renew its listing, the listing won’t be rolled over automatically. If it isn’t renewed, it will not appear in the print SOURCEBOOK.”

“The ailing economy has made it difficult for us to contact some companies,” says Jeff Sloan, the SOURCEBOOK’s editor-in-chief. ”Mergers, acquisitions and attrition have altered the business landscape. Company names have changed, and so have the faces. Often, the contact person for the listing is no longer there, and our e-mail communications are lost in the ether.”

“Given that reality,” Musselman says, “We encourage company marketing communications or sales people who are unsure of their listing’s status, or wish to start listing with us, to contact me to ensure that their listing is included in SOURCEBOOK 2012.” (Unsure whether your company is listed? Search the Web SOURCEBOOK at www.compositesworld.com/suppliers/default.aspx.)

Musselman can be reached via e-mail: mike@compositesworld.com.

“Suppliers have the balance of the month of August to get their listings updated,” he notes, “but we encourage everyone to update right away. The process is done online and takes only a few minutes. And it guarantees that visitors to the online version of the SOURCEBOOK have the latest and most accurate information. If anything changes between now and our SOURCEBOOK publication date, they can update their listings again at any point.”
 

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